How You Can Succeed As a Conscious Entrepreneur
Branding, marketing and sales… oh, my! Many entrepreneurs (including myself when I was learning about business) overlook the importance of these aspects of entrepreneurship. Often, conscious entrepreneurs start a business to help others, make a difference and transform the world; with most of the energy going into creating a website, getting a business card designed and putting together product/service offerings.
These are essential steps. But, there are two additional important aspects of your business you’ve got to consider from the beginning (or beginning TODAY if you’ve been in business for a while). These are two more nuggets I’ve learned from my mentors that have made a big difference in my business success.
Insight #1: “Branding occurs in the minds of your prospects and clients.” Wisdom From: Patty Azzarello, CEO of The Azzarello Group
When I first heard about branding, I thought it was about creating a logo design and a “look” for my website. Yes, I knew it involved getting clear on my brand statement and mission, but nobody ever told me it penetrated every single aspect of my business. I thought branding was something I did to create a particular experience for my clients. It is… but that’s only HALF of the story.
When I interviewed Patty Azzarello, (who ran a $1 billion software business by the age of 35) it was the first time I actually “got” what branding is. Branding is not something I “do” rather it’s a process that occurs in the mind of my prospects and customers. It’s a DECISION they make about me and my business based on their experience of my business. Patty’s insight completely shifted how I thought about branding, and over the past three years has made a huge impact on my business and my position in the marketplace.
Something To Think About: What decisions are your prospects and customers making about you and your business (based on their experience with your company)?
Insight #2: “You have a responsibility to market your business and share your gifts.” Wisdom From: Michael Port, Author of Book Yourself Solid
Similar to my experience with branding, I had a very limited understanding of marketing (and sales) when I first started in business. I was turned off to the concept of marketing/selling when the radio station I used to work for in 1989 sent me to a sales training at which I witnessed a “mock” sale that shocked the living daylights out of me. The sales trainer had basically coerced, convinced and strongly persuaded the mock customer to purchase something they honestly didn’t need. Everyone clapped at his sales ability, whereas I wanted to run out of the room. This had been my introduction to marketing/sales.
Thanks to my interview with Michael Port, I finally grasped a true (and aligned) understanding of marketing and sales as something I had a responsibility to offer as a SERVICE to my prospects and clients. Whew… what a relief that was?! I no longer needed to convince or coerce anyone to do anything. Michael helped me see that all I must do was joyfully, confidently and consistently share my offering as a gift of service to those people I believed I could help. That’s the bottom-line of marketing and sales… plain and simple. And, once you embrace this nugget of wisdom, you’ll find it much easier to fall in love with marketing your business… and you’ll have a lot more FUN in the process!
Something To Think About: What would be different for you and your business if you embraced marketing (and sales) as a GIFT to your prospects?
Copyright (c) 2009 Christine Kloser
Christine Kloser, author of The Freedom Formula, helps small businesses put soul in their business and money in the bank. If you want to enjoy a purpose-driven business and a soulful life, send for my free Conscious Business Success Kit, which includes my report, How to Avoid the 3 Massive Mistakes Made by Conscious Entrepreneurs and audio, 7 Strategies Entrepreneurial Authors Need to Know Before Writing a Word, at LoveYourLife.com.
How to Make a Name For Yourself In the Entrepreneurial Venue of Architectural Photography
If you live in a major U.S. city, and want your business, residence, or landscape photographed, finding the right photographer can be difficult. Going online and typing in “Detroit architectural photographer” for instance will bring up over 200,000 results. Therefore, you have to know exactly what you are looking for, or it can become quite confusing. Do you want someone with experience? Are you looking at their fees? Or are you looking for someone who is close by to where you live or where you work? No matter what you’re looking for, everybody pretty much wants the same outcome: a photographer with a keen eye, someone who doesn’t charge exorbitant amounts of money, and someone who lives close by. If you own or operate a photography studio like a Detroit architectural photographers, this article can be of service to you.
First of all, being good doesn’t cut it anymore, you have to have the credentials, the skill, and the experience to be hired as a photographer; the business is competitive and making your way will only become easier once you have made a name for yourself. So start off by putting together a portfolio of your very best work, only the stuff you are proud of and think that others will appreciate. Have a viewing for the public, show off your work, make yourself known. Getting the same shots of the same buildings that everyone else does, even if they are beautiful, will only help you to blend in…you want to stand out! Instead of capturing the noonday shadows on the corner of the gothic on Main Street, go out in the middle of the night under the light of the full moon, when the electric lights are burning. Taking pictures of commonplace things in new ways is always good. Make sure that your customers know that they aren’t hiring the same person everyone else is to photograph their home, make it personal, show them that you are the best, that you have the greatest eye, and that you are going to bring their house to life.
Secondly, don’t charge too much. If you’re still trying to get a foothold in the market of Detroit, for example, then lower your prices a little. Once your customer base swells, inch up your prices a little bit, you’ve earned it. Go ahead and show them you’re worth it. By starting out with crazy high prices, you’ll only scare away possible clients. Start out low and then over time give you’re superior work the price tag it deserves.
Lastly, make it apparent that you are in a convenient location, and if you aren’t, get to one. Living three hours out in the suburbs of any major city will only hurt an aspiring architectural photographer who has to commute to the city every day to document the buildings of businesses there. Plus, if you were planning on adding that commute time into the bill, that will only drive up the prices which already you should know to stay away from in the beginning. Having your office on a street where there is a lot of foot travel is also a good thing because it will bring in people who were before unreachable. For this reason, make sure that your window displays, if you have them, and your signage is eye-catching, readable, and memorable.
All of these tips should help to make the business of architectural photography or any other type of photography business a successful one. It really does not matter which large U.S. city you plan to work in these tips can be of great service to you as you head down entrepreneurial road.
Chuck Stewart recently hired an Detroit architectural photographer to help with a book he is writing. The book will have several pages of Detroit architectural photography in it.
Strong Ethics Integral to Doing Business
There are all sorts of components to running a successful business. You have to have a product or service that others want, a reasonable price that people are willing to pay, and an infrastructure that keeps your business running. If any of these parts break down, the business as a whole will likely not succeed. But what about doing the right thing? Where does ethics fit into the discussion of a successful business? If you’re looking for a commercial printer to provide printing services for your business or a company to provide a hosted Team Foundation Server, should you even care if they’re doing the right thing? After all, if you’re getting the best price, that’s all that should matter, right? While that low price is tempting, it’s not a temptation you should give into.
When you support companies that have questionable ethics, you’re implicitly saying that those ethics are okay. And while you may be the beneficiary in one instance, you may be taken advantage in the next. For this reason it is important both to conduct your business with the proper ethics and not support those who bend their own ethics based on the situation. For instance, if you use a hosted TFS provider, the last thing you want is someone who you can’t count on. You need that server to be up at all times, 24 hours a day. However, if you discover that company is able to offer you such good pricing because they’re cheating on their taxes, is that really someone you want to be doing business with? If they willing to cheat on their taxes, what else are they doing that is unsavory?
All of this goes beyond a pricing plan for a SharePoint TFS or sort of regular maintenance offered on software purchase. When you’re talking ethics, you’re talking about something that transcends business. Ethics is about human beings at their core and how they view the world around them. By acting in an appropriate manner, they are in essence making the world a better place. Everyone profits from that, even if it’s not with the almighty dollar. So the next time you find yourself in a moral dilemma about a particular decision, make the right choice, the choice you can sleep with at night. If you take the easy way out, you’ll regret it in the end.
If you’d like to unleash the power and convenience of a hosted Team Foundation Server, get in touch with PHASE 2 International. We can tell you all about hosted TFS, or any of the other technologies we offer that you may be interested in. SharePoint TFS is becoming hotter and hotter too. Get your training today from PHASE 2 so you’re not left out in the cold. To learn more, visit PHASE 2 today!
What Do Ethics and Corporate Social Responsibility Mean Today?
“Ethics is a body of principles or standards of human conduct that govern the behavior of individuals and groups” (Bottorff, n.d., p.1). “While ethical behavior is based on a set of values and principles, ethical behavior goes beyond mere belief; it also encompasses actions of individuals, groups and organizations (p. 2). Ethics encompasses “the principles, norms, and standards of conduct governing an individual or group” (Trevino and Nelson, 2003, p. 13). Ethics can be considered a set of standards that an individual or organization uses to guide actions of the individual or group. Corporate social responsibility “is about how companies manage the business processes to produce an overall positive impact on society”
A socially conscious organization recognizes its responsibilities on several different levels, including; economic, legal, ethical and philanthropic responsibilities (Trevino and Nelson, 2003, p. 31). Therefore, ethical behavior can be seen as one aspect of a socially responsible company. A company cannot be socially responsible if it only looks after its economic and legal responsibilities. There are times when a company must do more than what is required by the letter of the law and consider what is ethical. This is especially true for multi-national organizations that operate in countries with varying legal responsibilities. The company must be driven by ethical standards above and beyond bare minimum legal requirements.
Just as ethical behavior is a part of a socially responsible organization; it is difficult to imagine a company that is striving to be ethical, not to become socially responsible. As a company examines its ethical actions, they will be driven to make decisions that become more socially responsible. This is especially true as the company strives to provide ethical treatment to all stakeholders beyond shareholders. If employees and community are considered in the decision making process as stakeholders, then decisions will be made in ways to reduce negative and enhance positive outcomes for each group. Hence, the company’s actions become more and more socially responsible.
Ethical behavior then is one component of a social responsible organization. If the organization or leader strives for social responsibility, they will be driven to act more and more ethically toward all stakeholders. Likewise, an ethical leader or organization will become more socially responsible as they consider making decisions through an ethical lens.
Since founding Magnify Leadership and Development, James has developed, facilitated and coached programs including; Change Leadership, Coaching, Communication Skills, Sustaining Learning, Interviewing Skills, Leadership, Territory Management for dozens of leading global organizations; including, Advantis Research and Consulting, IMS, CMOE, Pfizer, Sinclair, Disetronic Medical Systems, StratX, ASTD, Coventry Health Care, Wilson Learning, and many others. James is bilingual and can facilitate and coach in both English and Spanish.
Prior to founding Magnify Leadership and Development, James headed Pfizer’s Learning and Development for all of Europe, Canada, Africa and the Middle East where he was instrumental in the development of a global management curriculum and other training initiatives to enhance organizational effectiveness for over 30,00 employees.
Contact James at:
1 801 266 0849 or james.gehrke@magnifyleadership.com or visit our website at: http://www.magnifyleadership.com to learn how we can you with your leadership and communication development needs.
Necessity is the Mother of Invention - An Entrepreneurial Call to Arms
My dearest entrepreneurial colleagues and friends, I call upon you now to come together from around the world, to help the world in repairing our global economies. There does not seem to be credit or similar features for building a business that were prevalent just a few short years ago. As these institutions fall and become obsolete or are handed taxpayer monies to enhance executive bonuses, many people are feeling hopeless and scared, losing fundamental living standards such as homes, food and heat. These people have been your customers, your clients, have supported your businesses and have been loyal to you.
Some of your colleagues have lost entire businesses overnight that supplied jobs to hundreds upon thousands everywhere. It seems as if the industry of commerce is drying up yet, I know that where there is purpose there are also solutions that are innovative and revolutionary. Necessity has always been the mother of invention and now more than ever is a time where entrepreneurs can come together and explore other ideas, solutions and inventions that will empower progress without banks to fund aspirations or economies.
As credit dries up, your ideas and dreams need not. Your ideas are the most powerful thing the world has. When banks become obsolete in the entrepreneurial equation for starting a business, a huge empowering possibility for our future will manifest. Let us come together to breed solutions out of cooperation and collaboration. When entrepreneurs come together in this manner we challenge the very core of what is possible only to find ourselves triumphant over the darkness of the illusion that it can’t be done.
Remember our forefathers as this new revolution begins to unfold in front of us. Don’t allow what is unseen, in the moment, to sink your boat. If your boat is under water, build another one. Collaborate with each other and provide a spring board for ideas, technology, science and industry to flourish again. When we overcome the appearance of obstacles that seem to be harnessing fear and collapse we will once again make the world a better place.
If you feeling alone scared and worried, reach out to another entrepreneur. Find a group, club or mastermind team where you can find alliances and camaraderie. Don’t let your dreams fall by the wayside. Stand back up and brush yourself off. You are an entrepreneur and that makes you a leader of ideas and possibilities.
This is a call to arms for my entrepreneurial brothers and sisters. Let your ideas flow; share, collaborate, brainstorm and create alliances with others. As we learn to bring this economy around we make history, we make lives better and we become the leaders of the revolution. Become a Possibilitarian and build even if the odds look against you. Continue the journey and look for ways to collaborate with other entrepreneurs to provide solutions and possibilities. Remember, your idea could change the world.
Thank you
Vickie Jimenez
Vickie Jimenez is the author of “Champagne thoughts and Caviar power The Science of Results Oriented Thinking” and has over 20 years in the Personal Development field. She is an expert in personal and business mind set performance as well as work environment management. She is a speaker, corporate trainer with a joint venture back ground and the CEO of Success Systems Seminars. She teaches companies and individuals how to raise accountability and performance through self-command. increasing production, revenues, culture, sales and career satisfaction. To learn more visit http://successsystemsnow.com or visit http://privatejvclub.info
The Heart of an Entrepreneur
The successful start up businessperson usually has a few very well defined personal characteristics. Yes, some succeed just based on blind luck or market timing, but those stories are very few in reality!
It all begins with the spark of an idea! That idea usually comes from having foundational knowledge of a certain market or product or trend or consumer interest. As a result of understanding this unfulfilled need, the person gets the idea of a way that he or she might satisfy a compelling need for a product or service. Lots of people entertain such thoughts on a daily basis. How many times have you heard, “I thought of that idea years ago!” Yes, we all have a brain that functions all of the time, continuously processing such thoughts.
So what is it then that transforms these seemingly random thoughts into reality. Having continuously thought of new business ideas virtually every day of my adult life (and actually carrying out a few), I have realized that it takes more than just an idea. It’s really the confluence of several of your experiences and knowledge that combine to make an idea really gel.
For example, when I saw my first minicomputer in action in 1971, I started thinking of how such inexpensive technology could be put into productive action for a couple of small businesses that I was familiar with. Before long, I had a computer in my basement and was busily programming some custom solutions for a family auto parts business. Before long, I had started my first company and custom developed computer solutions for retail florists, cattle tag producers and even a small college. I was able to do this because, in addition to the sparkling idea, I also had experience in programming and marketing and negotiation. All of these factors together made the implementation of my idea possible.
So, it took an idea plus technical knowledge plus industry knowledge plus evolving business skills to make my idea take off. Since I did not have benefit of much money to embark on my endeavor, I also had to learn to ‘bootstrap’ my company along the way.
Having that spark of an idea, all by itself, is a wonderful inspiration, but it will rarely go anywhere without applying other knowledge and skills. Lacking those skills, many people have sought partners to complement their knowledge base. A great example of this is how Steve Jobs and Steve Wozniack joined forces to build the first Apple computer and the rest has been a wonderful story. They came together with skill sets that really fit well together (Jobs with the marketing and financial skills and Wozniack with the technical expertise)
SO, if your brain is bombarding you with great ideas and you wish that you could bring one to fruition, don’t fret! Take inventory of your experience, skills, and knowledge and put together a business plan. As you develop a plan, ask yourself the questions, who, what, where, when, why, and how - and if you are unable to develop a comprehensive story because of a missing ingredient, you may have to either quickly learn the missing knowledge or find a likely partner to complement your knowledge base.
Don’t give up! The results are fun and very rewarding.
What Makes a Business Successful
My love for business. It’s kind of funny if you think about it, but really - I love businesses. I love figuring out why they work, why they don’t work, what’s the mindset behind the owner, how people fall victim to circumstance. The more I learn about businesses the more I fall in love with all of the different aspects of them. I know, it sounds really funny, it even does to me, but this stuff fascinates me.
As a business owner I think half of your responsibility is to know what makes your business work or not work. If you are constantly evaluating what is going on in your business, if it’s working or not and then looking at ways to make things work better you are going to grow, advance, succeed. But, if you aren’t taking these necessary steps your business is going to sink, and it’s going to happen fast.
Let’s look at an example: I knew a person who opened a local chain restaurant a few years back. He opened it with the expectation that when the doors opened, the money would just poor in. I mean, he already had a name for himself, people knew this product, it was a SLAM DUNK! Instant success! Put a sign up, hire some employees and that’s it, the business would run itself.
But a few months after the grand opening, sales started going down and the owner started to get burned out. First he hired all the wrong people, trying to save money he hired young people or friends who were desperate for a job. He never took the time to really train them on food quality, presentation or customer service. It was quickly obvious, he was in the business of making money, not training and keeping good employees and selling a quality product! So he’d hire a new “manager” to run the store and then only come around to count the money at the end of the day.
Soon, the money he was counting became less and less and the customers just kept disappearing. So, he decided he needed ice cream, ice cream brings people in. So he brought in ice cream, that didn’t work. Then it was breakfast, he needed breakfast. That didn’t work either. Spicy chicken. Spicy chicken was definitely the answer, that’s what people wanted! Nope, they didn’t want that either.
So the owner avoided the store even more. It’s depressing, nothing works, and it’s a bad economy. My business is a victim of circumstance.
What does this sound like to you? If you are agreeing, yeah nothing worked, bad economy, can’t figure out the customers….you are wrong. Here’s what happened here.
1. The owner opened this business with a great vision and “want” to have a restaurant. But really, he was more concerned about making money than creating customers for life. (Note: Making money isn’t a bad thing, but if that’s all you see customers as…well?!)
2. He hired poorly. Very poorly, I mean these people stole from him, didn’t show up for work, and treated customers with disrespect. He never trained them properly, he never held them to any standards and he never fired anyone, because he simply just wanted someone to do the work so he wouldn’t have to.
3. He lost touch with food quality, customer service and what the people really wanted - a reliable, consistent product with a manager and staff who actually care.
4. He gave up too easily. When money became tight, he just wanted to borrow more - believing that increasing the cash flow would help to sustain the business.
5. He never looked at the business objectively and failed to see what was keeping customers away. He only assumed what they wanted or listened to the opinion of one or two customers.
Now, these are just some of the things that happened with this failed business, but how can they relate to what you are doing? Be cautious; don’t get too caught up in your bottom line that you forget that you are in business to provide a service or a product.
Take the time to do things right. Treat your customers like they are invaluable and irreplaceable - because they are! Put more effort into keeping the customers you do have then trying to get discounted coupon customers from bad advertising. Don’t give up. And remember, why did you go into business for yourself in the first place?!
Entrepreneurs - When Your Business is in Trouble Due to a Recession, Here Are Some Things to Review
You are tired, your business is not doing so well and you are close to throwing in the towel but there are a few things you can do first.
Your Market, Products and Prices
In a recession people’s buying habits change. They start to look for cheaper deals, they cut back on luxuries and are constantly looking for bargains. It is very probable that the market you were serving last week has completely changed. Take out your Business Plan and Marketing Strategy and completely review both your market and your products, including your prices and decide where your new recessionary market is and how you will be servicing it with your new products and particularly new prices. Think about offering a “budget line” or grouping your products into a bargain. Follow the big companies like the supermarkets who are offering “week end specials” which are a meal sold at a discount.
Banking and Financing Costs
In these times of banking problems and plummeting interest rates check around DISCRETELY to see if you can find cheaper financing. I say discretely so that you don’t upset the financing that you do have!
Debtors
Now is the time to chase your debtors with a vengeance - after all it is your money! If they can only offer some money then take that and work out arrangements for the rest to be paid - soon. Consider bartering in exchange for the debt. If they can offer a service that will save you money - then seems a good idea.
Manufacturers or Suppliers and Stock
Now is the time to review your manufacturing or supplier’s agreements. You are probably ordering smaller runs so can you step your manufacturing down a notch? Can you consolidate your supplies or suppliers? Make sure that you keep your orders up to a level that does not kick in a price increase. Now is the time to review your stock levels and clear out as much as possible at a profit.
Staffing
Sadly, you will also have to review your staffing costs, can you cut them back in any way? Get your staff to take their holidays/vacations now or close early or for one day. Be inventive and try and keep your skilled staff - you will need them when matters pick up again - as they will.
The Entrepreneurial Mindset
This is the first in a series of articles dealing with the topic of “The Entrepreneurial Mindset.” Today’s article will speak specifically to the beginning of the entrepreneurial journey.
Similar to a residential or commercial building being built, you need to have a very strong foundation. If the foundation is shaky or not very sound, the building will come crashing down, so will your dream.
Today we will focus on your network. As I have said many times “Your network creates your net worth.” If you are worried about what others may say or think about you as a result of you going after your dream, you may as well stop the journey before it ever begins.
By giving energy to the opinions of others, you will be too preoccupied to focus on the huge task ahead of you. You cannot move towards your dream while looking back at the opinions of friends & family. Think of it as driving in your car while looking the rear view mirror.
Whether you’re looking at what people may be saying, or looking back at previous mistakes you made - both are a recipe for failure.
Stay focused on your dream. After all it is your dream and nobody else’s.
You do not need to ask permission to launch a website or build a brick & mortar storefront. Rather than trying to sell others on how great your idea is, spend time selling yourself. Reiterate to yourself each day why you are doing what you’re doing.
Besides, most people will have no earthly idea why you chose the road less traveled - they do not recognize the difference between security and freedom.
Although many speak about what they would do if they did not have to wake up and go to work on Monday, very few take the initiative to make it their own reality.
You are a salmon swimming upstream. If you’re to find a true entrepreneur to mastermind with, you will have to look long and hard to find people with the same mental makeup as yourself. Is it impossible to build a new network of entrepreneurial champions?
No, it is very possible. In fact, build a new and improved mastermind team is essential to your entrepreneurial growth. Just be sure you dictate the terms of who gets to comment on your dream
Worry less about fitting in to your old group of acquaintances and focus more about fitting into your new awesome lifestyle that you are creating.
You are an entrepreneur.
Don’t ask permission from friends & family, just get after it!
Vacation Certificates - Start Your Own Business
Are you looking for a business opportunity that requires little capital and will not eat up too much of your time? Selling vacation certificates to various businesses is a good option for you. There are several outfits looking for distributors online that offers a win-win situation for all parties involved.
Starting you own home based business selling travel certificates has huge income potential, promising a lot of benefits for anyone willing to venture into the undertaking. All you need is a computer to scout prospective buyers and a telephone for your transactions. There is no rent required for office spaces, no need to be on the field, and no inventories. Being a distributor of vacation certificates entails no pressure, no hassles, and best of all, no risk.
The business promises unlimited earnings for those who have the skills to find potential clients and analyze which offers will work for a particular business. Hone your sales and marketing knowledge by getting in touch with companies which you think will highly benefit from your offer.
What are travel ertificates?
Travel certificates are used as part of vacation incentives employed by company owners to motivate their team, attract new customers, build stronger customer loyalty, get ahead of competition, promote products, and boost profits. Fortune 500 firms have been using this marketing strategy for years and today, any individual has the opportunity to take advantage of this lucrative business.
Vacation incentives best given away because they give the impression of being fiscally valuable gifts to recipients. In return, the company gathers adoration, loyalty, and the motivation it needs from its customers and employees to perform better in its respective industry.
Vacation packages covered by travel certificates differ depending on which brokers they were bought from. They might be a two-night stay in a posh hotel in Las Vegas or a seven-night cruise to the Bahamas. They could also be in a combination of different packages. Sometimes, they entail free vacations or require the recipients to pay only for taxes and other fees.
In essence, vacation certificates are very cheap. Brokers procure them from partner hotels or travel agents who are out to advertise hospitality services. These brokers, who buy them in bulk at highly discounted rates, will then supply them to individual distributors who could work from home. A distributor has the option to mark up the price of each certificate by at least 20% for his commission.
As a home based distributor of travel certificates, you could then start selling the certificates real estate, non-profit, online, and other businesses, which then award them to employees or customers or both. Compared to other incentives, free vacation opportunities will be greatly appreciated by people.
Business owners are sure to jump at the chance of buying certificates from you. Travel incentives using certificates helps them cut advertising costs. They are cheaper to procure yet are of very high value to whomever the recipients will be. That alone will allow you to earn substantial income for the rest of your life. Be prepared to sell to your clients on a regular business once they see the result of giving away travel incentives.
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